Zero to £22m in Licensing Revenue | Tony Cochrane’s Ceres Power Journey

Generating revenue from the licensing of IP sounds great in principle but is notoriously difficult to pull off – especially for startups.  On this week’s episode, Chris interviews Tony Cochrane, Chief Commercial Officer of Ceres Power, the UK-based fuel cell company. Tony talks about how he and his team were able to grow from £0 – £22m in licensing and services revenue, building relationships with some of the world’s leading industrial companies along the way.

To learn more about Lab-to-Market Leadership, view our presentation: ‘The Lab-to-Market Journey – a Blueprint.’